The CI symbol of Purple Ocean International Co., Ltd. centers on Port of the World,
symbolizing the dynamism of a global trading company that continuously navigates the seas —
dropping and raising anchor according to each client's needs.
It embodies the identity of Purple Ocean International Co., Ltd., which grows alongside its clients
and creates new global opportunities, grounded in 30 years of international logistics SCM infrastructure
and hands-on trade expertise.
What is the PURPLE OCEAN Strategy?
Red Ocean
Refers to an existing market in a state of fierce, cutthroat competition. Efficiency, stability, and cost management become the keys to survival in this type of market.
Blue Ocean
A strategy that creates entirely new, competition-free markets. By delivering innovative value and uncovering new demand, it pioneers highly profitable markets with no competitors.
Purple Ocean
Purple Ocean International Co., Ltd. fuses the operational efficiency of the Red Ocean with the creative thinking of the Blue Ocean.
Minimizing risk and securing stability in established trade markets
Creating demand and maximizing profitability in new global markets