CI Introduction

Corporate Identity

Our CI

The CI symbol of Purple Ocean International Co., Ltd. centers on Port of the World, symbolizing the dynamism
of a global trading company that continuously navigates the seas — dropping and raising anchor according
to each client's needs.

It embodies the identity of Purple Ocean International Co., Ltd., which grows alongside its clients and creates
new global opportunities, grounded in 30 years of international logistics SCM infrastructure and hands-on
trade expertise.

What is the PURPLE OCEAN Strategy?

Red Ocean

Refers to an existing market in a state of fierce, cutthroat competition. Efficiency, stability, and cost management
become the keys to survival in this type of market.

Blue Ocean

A strategy that creates entirely new, competition-free markets. By delivering innovative value and uncovering
new demand, it pioneers highly profitable markets with no competitors.

Purple Ocean

Purple Ocean International Co., Ltd. fuses the operational efficiency of the Red Ocean with the creative thinking
of the Blue Ocean.

  • Minimizing risk and securing stability in established trade markets
  • Creating demand and maximizing profitability in new global markets
  • A strategy that achieves both simultaneously
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PURPLE

  • Pantone #5e1a84
  • RGB R 94 / G 26 / B 132
  • CMYK C 29 / M 80 / Y 0 / K 48